How does Foodvalley convene landscape initiatives? 

In each landscape initiative we work in, we build on our elaborate network, our landscape initiative experience and our Practical Approach to develop and grow concrete initiatives. In each landscape we make use of the following building blocks: 

• Discover the playing field: map the different actors in the landscape and conduct a quick scan of their strengths and needs. This comes with desk research, a survey and many interviews. The Regenerative Agriculture Transition Map can be used to visualize actors and initiatives and accelerate access to expertise and collaboration partners in the region. 
  
• Get everyone to their role: as a neutral convenor, identify and align key landscape stakeholders around a shared ambition, and explore how each party can contribute to it. By creating a joint understanding of the challenges, opportunities, ambitions and theory of change, it becomes easier for actors in the landscape to see the role they can play in advancing regenerative agriculture. Through our Regenerative Agriculture Community, we can also connect landscapes to relevant peers, knowledge and practical examples from across Europe to help stakeholders step into their roles more effectively.
  
• Bolster the ecosystem: we can strengthen and support actors in playing their respective roles, bring pioneers and best practices into the spotlight, facilitate knowledge exchange, and unlock access to expertise from across the continent. We can also support and empower landscape actors to grow into their role as expertise hubs.
  
• Develop new or grow existing landscape initiatives: as a neutral convenor and coordinator we can develop new regenerative landscape initiatives or grow existing ones to concretely implement regenerative ambitions. We work with a variety of landscape stakeholders and value chains that are already regenerative or more often: have regenerative ambitions. Initiatives may start small (that can be a good way to test and create interest of more parties!) but always aim for impact at scale. Either through expansion or through replication, learning and sharing. 
  
  We also provide strategic advice on how to valorise produce and how to engage value chains from farm to fork. We have in-house expertise on the development of collaborative models for farmers and value chain actors to create more scale, more value and better positioning towards (other) market parties and other landscape stakeholders. Where relevant, we will apply the Entrepreneuring Apart Together (EAT) approach, to strengthen valorisation of production. We can also provide knowledge exchange infrastructure, visibility, and communication support.
   
• Monitor results: Foodvalley’s ambition is clear: we want to transform the food system by getting everyone to their role and tackle the barriers for scaling regenerative agriculture. Therefore we monitor the results of each initiative.