The Healthier Food Community

The path to healthier food options

In a world where the choice of convenience often outweighs nutrition, the reality is clear-cut: most food and beverage options available in retail, out-of-home and other points of sale do not support our health. Consumer choice is heavily influenced by what is readily accessible — tasty, affordable and convenient products that often dominate the shelves. This widespread availability and popularity of generally unhealthy foods lead to consumption patterns that are not beneficial to health. 

By 2030, we aim for 50% of all food offered at points of sale to contribute to a healthy diet and so create a world where the healthy choice is the easy choice. This requires a change in both supply and demand. Lagging consumer demand for healthier products complicates successful introductions of healthier products. Only when consumer behaviour changes in favour of healthier products, innovation processes for such healthier products can become more successful and result in suitable products for producers, vendors and consumers.