The Healthier Food Community
The path to healthier food options
In a world where the choice of convenience often outweighs nutrition, the reality is clear-cut: most food and beverage options available in retail, out-of-home and other points of sale do not support our health. Consumer choice is heavily influenced by what is readily accessible — tasty, affordable and convenient products that often dominate the shelves. This widespread availability and popularity of generally unhealthy foods lead to consumption patterns that are not beneficial to health.
By 2030, we aim for 50% of all food offered at points of sale to contribute to a healthy diet and so create a world where the healthy choice is the easy choice. This requires a change in both supply and demand. Lagging consumer demand for healthier products complicates successful introductions of healthier products. Only when consumer behaviour changes in favour of healthier products, innovation processes for such healthier products can become more successful and result in suitable products for producers, vendors and consumers.
The Healthier Food Community Partners
Join our Healthier Food Community
We believe that through collaboration and shared commitment, we can shape a healthier future. By addressing these challenges head-on, we can create a food environment where healthier options are accessible, affordable, and appealing to all.
If you are passionate about making the healthy choice the easy choice, join a vibrant network of innovators, experts and like-minded stakeholders dedicated to transforming the food system: manufacturers, ingredient suppliers, retailers, wholesalers, the hospitality industry and independent regulatory bodies. Together, we can create impactful changes that lead to better health and well-being for all.
The Healthier Food Community offers:
- Access to a supportive international network for collaboration
- Knowledge sharing and learning
- Access to the latest information and insights
- Opportunities to co-create innovative solutions for healthier food products
- Collaboration in a group for bigger impact
- Potential cost and time efficiencies through shared resources and expertise
Interested to become a partner of the Healthier Food Community? Fill in the form and we will invite you for an e-meeting.
Welcome to our newest partners
News & Events
The barriers to healthier food
The key to increasing the number of food products that support our health is to overcome barriers related to consumer behaviour, commercial constraints, regulatory landscape, business skills, R&D access and fixed (technological) mindset.
Initiatives driving change
To address these challenges, we develop targeted initiatives aiming to drive meaningful progress in making the healthy choice the easy choice. Discover our current initiatives below.
Reformulation & Innovation Tool
Streamlining access to solutions for reformulating products on salt, sugar, fat, fibre and sharing inspiring case studies.
Healthy Snack Lunch
Streamlining access to solutions for reformulating products on salt, sugar, fat, fibre and sharing inspiring case studies.
Redesign Food for Value
Building evidence for sustainable, scalable, and healthy food value chain policies and laying foundation for future replicable approach.
Living Lab Healthy Food
Developing viable on-the go retail concepts which encourage healthier eating while maintaining seller business models.
Aligned Messaging Healthy Consumption
Fostering collaboration within the food industry supports healthier consumption through unified communication efforts.
Masterclasses Branding
Equipping businesses with tools to effectively position healthier products during a series of Masterclasses in 2024.
Contact
Vera Hoynck van Papendrecht
Programme manager Healthier Food