Seeing what is next
By working closely with partners across the food system, we see opportunities emerging from within our networks, consumer and market trends, geopolitical developments and economic shifts.
For funding partners
Food is deeply personal. Change is collective.
Behind every plate, a food system is under pressure. Climate change, biodiversity loss, public health challenges, geopolitical instability and growing pressure on resources are reshaping the way we produce, distribute and consume food.
At the same time, there is energy everywhere. Farmers experimenting with new or rediscovered practices. Companies are investing in alternative ingredients and products. Retailers responding to changing expectations. Governments setting new ambitions.
The challenge is rarely a lack of ideas. It is connecting the people, resources and conditions that help promising solutions reach the scale needed for lasting impact. That is where Foodvalley comes in.
Time to move. Together.
For more than 24 years, Foodvalley has helped shape the future of food. We create the trusted space where farmers, food entrepreneurs, retailers, new product developers, caterers, researchers, investors, civil servants, innovators and bankers come together around shared opportunities and common challenges.
We understand the realities of the different parts of the food system, speak their language and know how to create an environment where trust can grow and shared interest can become collective action along the value chain. When risk is shared, confidence grows. When confidence grows, momentum follows. We then connect promising solutions to established value chain partners, helping successful approaches gain the reach and adoption needed to scale.
Creating scale together
Building collective action
Where momentum is building and impact can be significant, we build focused coalitions and connect promising initiatives to established value-chain partners.
Scaling what works
We empower agents of change within established organisations to help promising solutions move from pilot to everyday practice.
Our role in the food transition
Let’s build a fair and just system together
Lasting change happens when people and organisations move forward together.
Through our international network and proven practical ánd personal approach, foundations can support change that reaches beyond individual projects and helps build a food system that works for people, planet and future generations.
Let us explore together how promising solutions can reach the scale needed to shape the future of food for the decades to come. From regenerative agriculture and upcycling to protein transition and food & health.
From collaboration to lasting change
Foodvalley’s practical approach already delivers tangible results. By bringing together the right partners around emerging opportunities, promising solutions can move from pilot to mainstream adoption. Here are a few examples:
Regenerative Agriculture & Protein Transition
Bringing regenerative crops to mainstream markets
Through Plant Protein Forward, Foodvalley brought together farmers, processors and retailers to help Dutch-grown edamame beans move from field to shelf. Today, these products are available in 725 Jumbo supermarkets across the Netherlands and Belgium, strengthening regional supply chains and reducing dependency on imports.
Result: Dutch-grown edamame beans available in 725 supermarkets.
Also developed chains: soy, lupines, quinoa, seaweed, buckwheat
Upcycling
Helping upcycled ingredients reach mainstream adoption
Many food companies are interested in upcycled ingredients but lack the impartial, decision-ready evidence needed to adopt them with confidence. Through the Upcycled4Food initiative, Foodvalley convenes retailers, manufacturers and food innovators in pre-competitive consortia to co-create reference products, generate shared evidence, and translate insights into practical guidelines for procurement and category management. This helps move upcycled ingredients from niche innovation towards mainstream application.
Result: Shared reporting evidence and practical guidelines supporting adoption at scale.
Food & Health
Helping healthier food innovations succeed in the market
Through Redesign Food for Value, Foodvalley helps food entrepreneurs, industry experts, caterers and retailers to develop food products that are healthier, more sustainable and appealing to consumers. Through hands-on support, companies improve recipes, test what works for consumers and strengthen their route to market. By combining coaching, independent validation and direct access to market players, promising products move faster from concept to shelf.
Result: In its first year, the programme contributed to the launch of seven new food products
These examples show Foodvalley in action: seeing what is next, building collective action and scaling what works. By bringing together stakeholders across the food system, promising solutions gain the reach, adoption and scale needed to create lasting change.
Get in touch
Let us share ideas on how to shape the future of food for the decades to come. I’m happy to connect.
About Foodvalley
Foodvalley is an independent not-for-profit organisation with ANBI status, founded in 2004 in the Wageningen region. Supported by public, philanthropic and private funding, Foodvalley independently sets its own agenda and works to shape the future of food together with over 500 partners.