PRE-LAUNCH
Redesign Food for Value Programme
Relevant for small and medium sized food manufacturers
Aiming to unlock new opportunities in sustainable and healthy food production?
Join the Redesign Food for Value programme to refine your product and receive guiding on go-to-market strategies for a successful launch.
Co-funded by EIT Food, this programme is designed to empower small and medium-sized food businesses to lead in sustainable, health-centered markets.
Why join the programme?
Take advantage of exclusive resources and get support of leading experts in sustainable food production best practices.
- Category Tailored Growth Opportunities: Benefit from training sessions and peer-to-peer learning to overcome unique challenges and maximize market reach
- Exclusive Access to Industry Insights and Networks: Gain valuable insights into market dynamics, consumer preferences, and industry trends
- Product Development and Reformulation Support: Refine your product’s sustainability and health impact, from ingredient sourcing to optimizing manufacturing technologies.
- Enhanced Brand Positioning for Market Impact: Develop a compelling brand story, as well as values of health and sustainability, helping your products stand out and build loyalty in a competitive market
- Comprehensive Impact Measurement Tools: Learn to track and measure your product’s sustainability, nutritional, and socio-economic impact through a customized dashboard, providing transparency and building trust with consumers and stakeholders
Are you eligible?
The Redesign Food for Value programme seeks dedicated SME food product manufacturers who meet the following criteria*:
- Company Size and Operations: Small or medium-sized enterprise with 5–250 full-time employees and an annual turnover of € 2–50 million. The company must be legally established in an EU or a Horizon Europe eligible country for at least three years.
- Market Ambitions: Currently marketing a product or planning to launch or expand in the Netherlands, Germany, or Belgium within one year of program completion.
- Motivated to Sustainability and Health: Motivated to embrace the growing trend of sustainable and healthy products, with a willingness to dedicate time, resources, and commitment to product redesign.
- Capacity for Product Development: Ability to develop new products in-house or through partnerships, with a track record of generating revenue from customers, not only from pilot programs.
- Collaboration and Accountability: Open to sharing progress and impact metrics with the Redesign Food for Value consortium and EIT Food during and up to two years post-program to support ongoing evaluation and learning (sharing confidential information is not required).
- Context of operation: Companies must operate within one of the following product categories: Meat and meat analogs, Bakery/Breads, Spreads, Sauces, or Healthy snacks.
- Investment: For a minimal investment of € 500, – to cover fees and administration, the Redesign Food for Value program provides access to market insights, cutting-edge training, and a powerful network of food sector experts. In return, we ask for your commitment to an inspiring two-year journey to redesign products, elevate brand impact, and drive meaningful change in the food industry. Join us to move your business forward with purpose and innovation.
*some exceptions may apply, so if you don’t meet all criteria perfectly, apply anyway
What you’ll get from the programme?
Each module requires between 4–8 hours to complete, and you are free to choose the modules that best align with your business needs and goals.
Module 1: Introduction to Impact Measurement
Learn to track and assess the impact of your products on sustainability and health with access to personalized dashboards to visualize progress.
Module 2: Understanding Category Insights
Gain deep insights into your specific product category, learning how to leverage consumer and market dynamics to enhance your product’s positioning.
Module 3: Building Your Brand Narrative
Craft a unique brand story that highlights your product’s value in the market, supported by insights into consumer preferences and effective positioning strategies.
Module 4: Redesigning for Health and Sustainability
Participate in workshops focused on enhancing health and sustainability in food product development or optimisation, with expert-led discussions on practical, scalable solutions.
Module 5: Technology & Reformulation
Discover the latest in food technology and reformulation techniques, with support for testing and refining your product through physical demonstrations.
Module 6: Ingredient and Raw Material Sourcing
Explore sustainable ingredient options and optimize sourcing for value. Connect with a network of suppliers who can support your innovation.
Module 7: Go-to-Market Strategy
Build a strong go-to-market strategy that supports a successful product launch in competitive markets.
Programme timeline
31st January: deadline for applications
April 2025: start of the programme
Up to 40 dedicated SME food product manufacturers will participate in the Food for Value programme.
The programme will last about two years. More detailed information on the timeline will follow.
Ready to transform your business? Apply to the Redesign Food for Value Programme via the form below to unlock new growth opportunities in sustainable food production.
For more information and for specific questions, contact us
Application form
Redesign Food for Value Programme
