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Retailers & Food service companies

The Position Paper – a colloborative endevour to further strenghten the Upcycling ecosystem

Our key takeaways for you

By reading this paper, food retailers and service providers can gain fresh perspectives on the market for upcycled food and ingredients and what opportunities lie ahead. 

Upcycled food is a relatively new concept for the retail and service industry you’re in. But businesses in this sector would do well to start becoming familiar with it. Having more upcycled products as part of the food you offer can bolster your companies’ sustainability profile, helping you meet the targets set out under corporate responsibility directives like the CSRD and scope 3 emissions that potentially can be solved with the procurement of upcycled food. Putting upcycled food that has a measurable positive environmental impact on store shelves and restaurant plates also boosts your company’s sustainability profile, giving you yet another incentive to explore this burgeoning market. 

This is also an advantage from a branding point of view. As more consumers become more environmentally conscious, food retailers and service providers like you, who offer upcycled products, will have a clear edge in this growing sector.  

Discover your role, and benefit

You can raise the profile of upcycled products via sales promotions and marketing. These should of course be based on transparent, traceable data provided by the producers. By showing manufacturers that upcycled products have a place in stores and supermarkets, as a retailer you can create a positive feedback loop that spurs more companies to get into upcycling.

Your must-read sections


Contact Form Upcycled Food & Ingredients

We hope this paper inspires, informs, and enthuses you about the further development of the upcycled food and ingredients market! There are several ways to turn your interest into collaboration and action. See below for options to get involved.

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Interested in Upcyling Community
The Upcycling Community is an international and closed group of partners collaborating on upcycling of food losses towards food.
Interested in UPcycled4Food Initiative
Foodvalley will spearhead the UPcycled4Food Initiative, focusing on collaboration across the value chain and accelerating the adoption of upcycled products and ingredients, pushing the ambition to make upcycling the new normal mainstream choice for manufacturers, food service companies and retailers.
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