Skip to main content

Position Paper Upcycled Food & Ingredients

A colloborative effort to further strenghten the Upcycling ecosystem

Curious about the world of Upcycled Food & Ingredients? Here’s how to navigate your way

Welcome to this interactive webpage about upcycled food and ingredients, created through the collaboration of a diverse group of stakeholders from within and outside the Upcycling Community. In this paper, you will find clear and focused visions and ambitions for the current and future market of upcycled food and ingredients. We also offer reflective analyses on the barriers and opportunities for accelerating this market.

To make this position paper as easy to read as possible, we have divided the content in various ways.

  • Executive summary (short read): Understand in a quick read the main points and objectives of this Position Paper.
  • Business perspectives (long read): Clear and sharp visions and ambitions from business partners of the Upcycling Community about the current and future market of upcycled food and ingredients.
  • Ecosystem Insights (long read): Reflective analyses on the barriers and opportunities for accelerating the market for upcycled food and ingredients.
  • Tailored Content (short read): We created a summary per target audience. Explore the options in the drop-down menu below and choose your field of preference to read your personalised summary.

We created a summary just for you!

Please select your field from the drop-down menu below for more personalised insights and reading guidance.

Downloads

CHAPTER 1 – A call to action

Why should we grow the market for upcycled food & ingredients

As the world’s population grows, so do concerns about how to feed it. Worries about the rise of global food insecurity, and the environmental, economic and societal toll of wasteful supply chains have led to increased efforts to make the food industry more sustainable. One practice that can help accelerate the shift towards more sustainable food production, while also spurring innovation, industry collaboration and opening new avenues of business, is upcycling.

At its core, upcycling food is about reducing food loss and waste by repurposing materials that would otherwise be discarded or put toward non-food usage into new food products. Upcycling aligns with many countries’ goals of improving food security, reducing waste and minimising climate impact. For companies, it aligns with corporate sustainability directives and objectives like supply chain diversification. Several frontrunners are already showing the benefits of upcycling, finding ways to turn things like vegetable scraps into higher-value and often healthier products like nutritional snacks – boosting both sustainability and business. However, there are a lot of barriers that need to be overcome to advance upcycling. Our mission: take upcycled food from niche to normal.

This paper, an initiative of Foodvalley and its partners in the Upcycling Community, looks at how the transition towards using more side streams in food production can be advanced from scientific, regulatory and industry points of view. It brings together partners from across the food industry, as well as scientific institutes, governments, market research agencies and other organisations to define what upcycling is, why we need to develop it, how this can be done, and how to best communicate the impact of this burgeoning market.

From a food security perspective, side streams of the agrifood sector that have (or potentially have) food-grade quality should always be reintegrated into the food chain. But from a circular economy point of view, these side streams can also end up in various non-food markets. In this paper we focus on upcycling to make products fit for human consumption.

The ultimate goal of this paper and its authors is to enlighten, instruct and inspire changemakers to evolve the market for upcycled food and ingredients. By scaling this market, it is our belief that we can chart a course towards a more sustainable food industry.

1.1 Impact of food loss & waste

According to figures recently released by the Food and Agriculture Organization of the United Nations (FAO), food loss and waste accounts for about 4.4 gigatonnes of greenhouse gas emissions per year. To put this in perspective, if food loss and waste were its own country, it would be the world’s third-largest emitter of planet-warming greenhouse gases —surpassed only by China and the United States.

Food loss and waste, and the resulting negative impacts on the environment, come from a variety of sources. Below, we break down some of the main avenues through which the food industry generates food loss and waste.

Looking at the different stage of production and processing in the agrifood chain, this can result in different types of losses:

Agricultural production:
  • Plant-Based: losses due to mechanical damage and/or spillage during harvesting operations (e.g. threshing or fruit picking), crops sorted out post-harvest, etc. 
    > Associated environmental impact: On-farm agriculture emissions—like energy use and fertilizer emissions–unnecessary use of water, pollution caused by use of pesticides and fertilizers and loss of biodiversity. 
  • Animal-Based: In the rearing of bovine, pork and poultry meat, losses refer to animal deaths during breeding. For fish, losses refer to fish that are discarded during fishing. In dairy production, losses refer to decreased milk production due to dairy cow sickness (e.g. mastitis). 
    > Associated environmental impact: On-farm agriculture emissions—including from the digestive systems of cows, manure from livestock, energy use, fertilizer emissions, unnecessary use of water, pollution and loss of biodiversity. 
Post-harvest and post-rearing and growing processing, handling and storage:
  • Plant-Based: including losses due to spillage and degradation during handling, storage and transportation between farm and distribution. 
    > Associated environmental impact: the use of fuels and the production of electricity and heat, unnecessary use of water and possible pollution as a result of processing raw materials that are ultimately lost. 

  • Animal-Based: losses refer to death during transport to slaughter and condemnation at slaughterhouse. For fish, losses refer to spillage and degradation during icing, packaging, storage and transportation after landing. For milk, losses refer to spillage and degradation during transportation between farm and distribution.  

  • Processing: for bovine, pork and poultry meat, losses refer to trimming spillage during slaughtering and additional industrial processing, e.g. sausage production. For fish, losses refer to industrial processing such as canning or smoking. For milk, losses refer to spillage during industrial milk treatment (e.g. pasteurization) and milk processing e.g., cheese and yoghurt. 
    > Associated environmental impact for plant and animal based post-harvest and handling and storage processes: the use of water, fuels and the production of electricity and heat used to process, handle and store raw materials that are ultimately lost. 
Processing:
  • Processing including losses due to spillage and degradation during industrial or domestic processing, e.g. juice production, canning and bread baking. Losses may occur when crops are sorted out if not suitable to process or during washing, peeling, slicing and boiling or during process interruptions and accidental spillage. 
    > Associated greenhouse gas emissions: the use of water, of fuels and the production of electricity and heat used to manufacture and process raw materials that are ultimately lost. 
Distribution:
  • Distribution including losses and waste in the market system, e.g. at wholesale markets, supermarkets, retailers and wet markets. 
    > Associated environmental impact: the energy used and possible pollution caused by the transport, storage and cooking of food that is ultimately lost or wasted; 
Consumption:
  • Consumption including losses and waste during consumption at the household level. 
    > Associated greenhouse gas emissions: the landfill emissions from decaying food. 
All possible losses:
  • And overall for all possible losses in the value chain: the emissions from land use change and deforestation associated with producing food that is ultimately lost or wasted.1 
  • We can also break down the percentages of raw materials and food that are lost or wasted in the value chain by type of commodity group.
1.2 Taking side streams mainstream

Food loss and waste affects not only the climate, but also personal and national economics. The FAO calculates that food loss and waste costs the global economy around $940 billion a year.  This occurs more “near the fork” in developed regions and more “near the farm” in developing regions (FAO, 2011).  That is to say, wastage hits the most vulnerable the hardest. Reducing food loss and waste could help avoid these economic costs and reduce financial burdens, particularly in the parts of the world where it is most needed. In sub-Saharan Africa, one of the world’s most food-insecure regions, the World Bank estimates that a 1% reduction in post-harvest losses could lead to economic gains of $40 million each year. Of that $40 million, most of the benefits would go directly to the smallholder farmers who grow the food.2  

Tackling food loss and waste is a defined target within the internationally agreed Sustainable Development Goals (SDGs). SDG Target 12.3 aims to halve per-capita food waste at both the retail and consumer levels by 2030, and reduce food losses along production and supply chains. In line with that, the European Commission has proposed that, by 2030, European Union member states cut food waste by 10% in processing and manufacturing, and by 30% per capita jointly at the retail and consumption levels, across the food service industry and households.

Companies also increasingly need to change how they do business and report on their sustainability policies, resource use and role in the circular economy due be Europe’s Corporate Sustainability Reporting Directive. This legislation requires companies doing business in the EU to report on the environmental and social impact of their activities. Given that food production has a heavy environmental footprint, upcycling can offer companies a way to comply with CSRD requirements, while also opening up new avenues for growth. 

Legal requirements aside, it is also the societal responsibility of stakeholders in and around the agrifood value chain to make the most of the resources available to them. Together, we should aim to prevent avoidable food losses and upcycle what we can. (see chapter 3)

Upcycling can be a useful way to comply with sustainability objectives as it maximises the use of resources, raw materials and ingredients in the food industry. This concept of “total use” turns by-products and side streams of food processing that are difficult to prevent – like for example brewers spent grains –  into new iterations of food products. These can serve as alternatives to so-called “virgin sources” for raw materials for food production containing proteins, fibres, functional molecules and micro-nutrients.

Some examples of  side streams that we know have huge potential to be upcycled into food-grade materials because of their nutritional value, availability, volumes and the fact that they are difficult to avoid are:

Though some companies are already working on transforming side streams, more needs to be done to address the challenges they face when upcycling. These range from how to market upcycled products to the lack of regulatory frameworks for defining such products.

“At Duynie, our vision is to enable a circular agrifood system; where resources are used to their maximum potential. How? By upcycling side streams from the food, beverage, and biofuel industries to their highest and best use. Upcycling side streams from the food industry back into food perfectly fits our circular vision. A great example of how we are implementing this is the recent certification of our current pet food factory in Cuijk to ‘food grade’ status.”


Nicole Timmerman, Business Developer Circular at Duynie Group
1.3 Breaking down barriers: getting everyone in their role

Given that the field of upcycling is a new one, so too are the attributes of upcycled food and ingredients. These can be both positive and negative, such as ease of scaling, environmental impact, and taste & nutritional profile relative to conventional products. All these values lack agreed-upon definitions recognised by the market. This leaves upcycling vulnerable to the risk of greenwashing: the practice of exaggerating or misrepresenting the sustainable qualities of a product or service. It also makes it more difficult for companies to develop and market upcycled products, particularly with regards to health and safety.

Not having a common standard by which to measure the value and characteristics of upcycled food also makes it harder to make regulators and policymakers aware of how upcycling can help them meet broader sustainability goals*.

*In 2015, 17 Sustainable Development Goals (SDGs) were adopted by all United Nations Member States. An important condition for affordable and healthy food for everyone, and thus zero hunger, is sustainable production and consumption. Therefore, two of these SDG’s specifically refer to food security: SDG 2.0; Zero Hunger, and SDG 12.0; Responsible Production and Consumption. This shows that moving towards a sustainable food system is a global priority.

There is also little awareness of upcycling at the consumer level. Currently, the value of upcycled food is mostly appreciated by a niche segment of customers who specifically look for these sorts of products. If we want more consumers to buy upcycled products, more needs to be done to educate them about the benefits. Boosting such demand will help the market flourish and encourage more companies to invest time and resources in upcycling. 

Other challenges to scaling the market include securing a stable supply chain of food-grade side streams and upcycled ingredients and turning upcycled raw materials into great-tasting products. Further obstacles lie in ensuring that upcycled food meets safety and health regulations and still tastes good. Then there is the issue of pricing. Although the cost of side streams might be low, upcycling processing and logistic costs are often significant. Intensifying competition for circular resources adds another layer of complexity. If the attributed values of upcycled food and ingredients can be substantiated more clearly as the market develops then the benefits of upcycling can be communicated and linked to “true value” (read more in Chapter 3) business models.

To increase upcycling in agrifood production and processing, these barriers need to be broken down. Every actor in and around the value chain has multiple roles to play in advancing the field. 

The figure below gives an overview of possible drivers and barriers actors face in the transition towards more upcycled food & ingredients and the different roles that those actors can play:

Food manufacturers can make upcycling part of procurement policies and product development, thereby supporting demand for upcycled ingredients. Ingredient producers can activate new suppliers to look at untapped sources of side streams and leverage their experience for R&D efforts. Retailers and food service companies can put more upcycled products on their menus and store shelves, boosting the profile for upcycled foods for consumers and incentivizing producers to join the market. Agricultural commodity processors and feed producers, for their part, can harness links with food manufacturers to find new directions for side streams in the food space. They can also become innovators themselves by finding new ways to make side streams viable for upcycling. With that respect, farmers and farmer cooperatives can also (collectively) explore the valorisation of unused side streams on their farms.

Governmental organisations can help untangle unwieldy existing regulations that discourage upcycling, and incentivise the practice instead by incorporating it into plans to cultivate a circular economy and meet climate targets. Researchers and knowledge institutes can focus on the areas of upcycling that are missing information, such as consumer attitudes toward upcycled products or how upcycling can enhance food security. Logistics and transport firms can look to develop systems for transporting side streams without falling short of food-safety and quality standards, while financial institutions can contribute their expertise to substantiate upcycling benefits. By promoting upcycling as a way to tackle sustainability issues, NGOs can raise awareness about its utility as a route towards a more circular food industry.

This is just a fraction of what a strong network of likeminded stakeholders could do in the world of upcycling. Each group brings something to the table. What we need now is to bring them together and motivate them to act.   

“Only with a systemic and collaborative multi-stakeholder approach we can achieve the target of halving food waste in 2030 in Europe and globally. Utilization of the whole crop and maximizing the use of valuable bioresources is the food supply chain, will contribute to resilient and inclusive food systems, while mitigating the impact on climate change and to protect biodiversity”.

Toine Timmermans, Director at Food Waste Free United
CHAPTER 2 – Toward a common definition of upcycled food & ingredient

There are various schools of thought on what constitutes upcycled foods and ingredients, including a private standard created by the Upcycled Food Association (1), a U.S.-based nonprofit. Researchers have tackled the subject and identified some characteristics that crop up in various interpretations of upcycling. But there are still multiple interpretations about how to approach making claims about the values of upcycled products, like saying they have a positive environmental impact. This confusion blunts attempts from both public and private-sector actors to advance upcycling efforts.

“In order to realise our shared ambitions on upcycling, we need clear and trustworthy definitions that can guide companies, and which comply with safety rules and regulations to generate credibility. Such definitions should also be understandable for consumers and substantiated with traceable data that can be transmitted in a “chain of custody”.”

The Upcycling Community working groups
2.1 Scope of this paper

Since the authors’ expertise lies primarily in Europe, the geographic scope of this paper will be mainly on that region. But many of the insights are applicable to other areas with similar value chains in place. While acknowledging differing views on how to define upcycled food and ingredients, the authors remain aligned on working together to develop a value proposition for upcycled products that is easy for consumers to understand (see chapter 4) and backed with verified data and a traceable chain of custody (see chapter 3).  Though food loss and waste can go in non-food directions like biofuels, the partners have decided to keep the paper’s focus on maintaining potentially food or feed-grade ingredients in the agrifood value chain.

The paper is based on three core premises:  

  • Upcycling higher volumes of food losses towards food and ingredients is a “must-do” development goal.  
  • Cross-sector collaboration is key to unleashing upcycling’s full potential.  
  • Developing viable business models and paths to market will jumpstart the next stage of the upcycling journey. 

The purpose of this effort is not to dictate solutions for every issue. We do not claim to have it all figured out. Our aim is for this paper to serve as a jumping off point for anyone who wants to join the upcycling mission – to help grow their business, meet sustainability aims, or simply contribute to a more circular society. The Upcycling Community wants to be an agent of change, connecting the right stakeholders to develop a vibrant ecosystem.

“The Position Paper Upcycled Food & Ingredients was developed through intensive cooperation with various Upcycling Community partners and experts. Early on, the focus was on making reliable and impactful promises to the market and consumers. This publication, along with the new UPcycled4Food Initiative, showcases the potential of pre-competitive collaboration for future innovations in circular agrifood systems.”

Caroline Duivenvoorden, Programme Manager Circular Agrifood at Foodvalley
2.2 Upcycled food versus upcycled ingredients
Defining upcycled ingredients

Pinning down definitions for upcycled ingredients isn’t simple. An upcycled ingredient refers to a substance or component used in food production that originates from materials generated during food processing that would otherwise get a lower destination according to the Food Hierarchy model – meaning it would not end up being consumed by humans. This concept aligns with sustainability principles by repurposing side streams into viable, safe, edible components that can be incorporated into food products.

Examples of upcycled food ingredients include:

  1. Fruit pulp and peels from juice production converted into fruit bars or snacks or flakes or natural flavours.  
  1. Brewer’s spent grains repurposed as flour for bread or snacks 
  1. Vegetable trimmings and scraps transformed into vegetable broth or powders for seasoning or even functional ingredients.  
  1. Fruits and vegetables refined and extruded wet side streams that can be reformulated into functional ingredients (color, flavouring, emulsifier properties 
  1. Functional ingredients; color, taste, emulsification, texture and stability ingredients.  
  1. Coffee grounds turned into coffee-flavored cookies or extracts 
  1. Discarded bakery items transformed into breadcrumbs, croutons, sourdough, etc. . 
  1. Animal bones and viscera processed with gentle technologies to produce taste and palatability solutions for food and feed products . 

Various of the partners of the Upcycling Community, demonstrated opportunities to upcycle the mention side streams into food grade ingredients in the ‘show cases’ chapter of this Position Paper.

“To achieve upcycling goals, we need clear definitions that guide companies, comply with safety rules, and are understandable to consumers. These definitions should be backed by traceable data to reduce greenwashing. Integrating upcycling traceability into existing food safety standards or developing certification schemes for upcycled food will help ensure truly circular practices”.

Laura Munoz, Business Development Lead at Greencovery
Defining upcycled food

If we define an upcycled food product as one which contains a significant share of upcycled ingredients, then we must first answer the question of what constitutes a “significant share”. One of the key organisations already shaping the thinking and market positioning around upcycled food is the Upcycled Food Association. According to the association’s Upcycled Certified Standard, a private label that the nonprofit has created, 10% of the ingredients in a finished food product (in terms of total mass) must be upcycled for it to be considered as an upcycled food product (See Chapter 2 Ecosystem Insights).

The partners of the Upcycling Community propose defining upcycled foods and ingredients as follow: “the use of potentially food-grade materials, that otherwise would not have gone toward human consumption for applications in food using verifiable supply chains.

Defining Upcycled Food

The considerations of the Upcycling Community partners:

In order to call a food product “upcycled,” it is necessary to set a trustworthy percentage threshold for replacing a certain amount of a virgin ingredient in a food product with an upcycled one. However, setting this sort of firm percentage threshold of upcycled ingredients raises further questions.

Is 10% a realistic benchmark? Would it be more accurate to determine what comprises a significant share of upcycled ingredients based on type of side stream, ingredient or product?

The shared vision of the Upcycling Community :

The Upcycling Community thinks that aiming for a specific share of upcycled ingredients based on volume for each food product category is a fairer way of implementing a KPI-based (key performance indicator) method. The ease or difficulty of increasing a product’s share of upcycled ingredients depends on functional specifications, like composition or moisture level. Striving for a fixed percentage of upcycled ingredients that’s applicable to all types of food products does not allow for a fair comparison between products and might discourage some producers from getting into upcycling.

The partners of the Upcycling Community propose defining upcycled foods and ingredients as follow: “the use of potentially food-grade materials, that otherwise would not have gone toward human consumption for applications in food using verifiable supply chains.*

*Complying with the Generic Food Law that determines safety and quality related aspects of each and any food product in the EU market

Besided distinguishing between different product categories, it’s also important to distinguish between functional ingredients and commodity ingredients. This is not only because of the different volumes that groups of ingredients can represent in an end-product, but also because of the different attributed values or trade-offs tied to replacing original/virgin-sourced ingredients with upcycled ones. To explain this a bit further:

  • For commodity ingredients – trustworthy threshold for replacing “x %” of a virgin ingredient with “x %” upcycled ingredients in the total food product is a relevant ambition from a market perspective. For example, replacing “x %” of grains with x% of an upcycled macro ingredient like flour made from brewers spent grains, will be an impactfull market claim.
  • For functional ingredients – like flavourings and colours and other functional ingredient like emulsifyers, texturisers and stabilisers – the availability of upcycled ingredients in food products is another factor and more difficult to communicate when the share of this ingredient in and end product is lower.
2.3 Understanding Upcycled Food and Ingredients

There are many raw material streams suitable for upcycling towards food, considering the fact that the creation of these streams is inherent in the production process of the primary product, the fact that they can potentially make the streams for food a high-value ingredient and be a suitable alternative to a non-circular and/or less sustainable and/or healthy ingredient, and that they are potentially large volumes. Below, for some residual streams, the routes through which they could potentially be reappropriated into food are illustration with some infographics.

Upcycling Oat Drink By-Products into Plant-Based Delights

Infographic is based on show cases of Greencovery

From Brew to Drink & Bite: How Beer By-Products Are Transforming into Ingredients and Food

Infographic is based on show cases of Greencovery

The Rinds of Parmesan Cheese: A Flavorful and Nutritious Soure for Food

Infographic is based on show cases of Greencovery

Upcycling Okara By-Products into Plant-Based Ingredients again

Infographic is based on show cases of Greencovery

CHAPTER 3 – Serving up more upcycled food

So where does the upcycled food movement stand? We know that trailblazers are dipping their toes into the water and have been working on new ways to reinvent food waste. But what are some of the next steps that we need to take? In this chapter, the Upcycling Community presents a vision for the future, the role they will play, and the stakeholder support and collaboration they need to create optimal conditions for the market to grow. 

3.1 Bringing food of the future into the present

Upcycling is being put into practice across the industry, with companies ushering in innovation with products like nutritional snacks made from vegetable scraps and protein-rich snacks produced using spent brewing grains. The slow but steady rise of upcycled products shows how entrepreneurs and industry leaders can work together to make these goods more accessible and appealing.

For the Upcycling Community, upcycling higher volumes of food losses towards food and ingredients is a “must-do” development goal that should be adopted by both public and private institutions if we want to make optimal use of the resources we have and minimise the industry’s impact on the planet. To make upcycling side streams towards food a “common good”, we need to find new ways of collaborating throughout the value chain, and break down the market, regulatory and consumers barriers standing in the way.

By 2030 – a milestone year for the global sustainability agenda – the community wants to see progress in:  

  • Connecting food-and-beverage makers with suppliers and producers of side streams and upcycled ingredients with the aim of getting more upcycled food/ingredients into companies’ product portfolios.  
  • Spreading awareness among authorities, consumers and B2C companies about the benefits of upcycled food. Central to this goal is aligning upcycling efforts with EU 2030 goals to lower food waste at both industry (10%) and consumer (30%)  levels.   
  • Developing a regulatory foundation for upcycling practices that will help companies make credible claims about their products, and market them responsibly to consumers.   

To make those ambitions reality, the partners are committed to collaborating on several fronts:

Industry partnerships:

Fostering collaboration among food manufacturers, retailers and upcycling startups is essential to making upcycled food the “new normal”. This will help make upcycling side streams towards food more cost-competitive relative to other avenues for side streams, like biofuels. This can be done by promoting new supply chain initiatives by activating the growing upcycling network. Such partnerships can also incentivise more businesses to incorporate upcycling into their procurement policies, develop new solutions, scale production, and solve logistical and distributional challenges.

Public-private partnerships:

Forming partnerships between the public and private sectors can accelerate innovations. Combining companies’ know-how with regulators’ policymaking expertise and research institutes’ academic rigor can generate actionable research for the industry. Other outcomes include the development of intellectual property, technologies to upcycle unusual side streams, and business models that break with traditional food production and are based on the demonstrable values of upcycled food.

Guidelines and standards:

Developing verifiable standards for upcycling that can be incorporated into existing private standards (B2B) or certifications (B2C) will be the cornerstone of a credible, traceable market for upcycled food and ingredients. This would involve the development of regulatory frameworks around certification, the integration of upcycling practices into existing quality standards like ISO and FSCC 22.000, and alignment with methods for lifecycle assessments. Arriving at some form of consensus on how to measure and present a product’s upcycling attributes is tricky, but necessary.

Consumer education:

Identifying the right communication channels and key messages to raise awareness about the environmental and social benefits or even health benefits of upcycled products, will contribute to more effective communication for those consumers willing to make more conscious sustainable choices.

Regulatory support:

Governments can incentivise upcycling by incorporating it into plans to cultivate a circular economy and meet climate targets.  Having a clear mandate and incentives from authorities could ensure that the right side streams are used for food instead of being used in other end-markets. Regulators can also assist in the creation of so-called experimental spaces, which give companies the freedom to test out new upcycling ideas without being constricted by prohibitive production costs and legislative limitations.

3.2 Jumpstarting innovation

For industry partnerships to bear fruit, it is crucial to ensure that there are enough testing facilities available to support companies who want to get into upcycling or develop new products and processes.  

Granting companies easy access to shared facilities for end-to-end testing helps lower the bar for exploring upcycling, paving the way for new initiatives that speed up innovation. If companies interested in upcycling can use pilot plants specifically equipped for upcycling, they can test concepts more quickly using fewer resources. 

A pitfall worth mentioning is that upstream processes receive the most attention in the development phase. But downstream processes, such as drying, milling or packaging, need to be thoroughly tested as well to select the most suitable equipment for upscaling a particular upcycling process.    

By having customisable end-to-end testing, would-be “upcyclers” eliminate the potential problem raised by equipment selection: choosing the wrong technical solution or supplier for a specific process, causing issues during scaling up if equipment turns out to not work as expected and has to be replaced – an expensive mistake.  

Ideally, these facilities would offer the flexibility to incorporate specific equipment depending on each project’s needs.Though it ultimately lies on the upcycler to organise testing, they should be able to rely on the wider community for support. For example, a startup can organise tests at a public or commercial site and ask suppliers to lend equipment to tailor shared facilities to their needs. 

“Shared facilities play a pivotal role in de-risking and accelerating the scaling of novel food upcycling technologies. By providing affordable access to specialized equipment, infrastructure, and expertise, these facilities empower businesses of all sizes to transform food side streams and waste into high-value ingredients. This unlocks new revenue streams, enhancing sustainability and profitability across the food value chain.”

Emmanuel AnoEmmanuel Anom, Sr. Project Manager – Shared Facilities at Foodvalley

The Upcycling Community aims to connect those in need of testing facilities with those who can meet them. This could take the form of networking events that match companies with ingredient manufacturers, equipment suppliers and commercial pilot plant owners. 

Ingredient manufacturers can provide expertise on how to use ingredients and testing facilities, while equipment suppliers have “customer experience centres” in which they can demonstrate their equipment and help customers with tests for raw materials/products. Commercial pilot plant operators can provide testing sites and support customers with equipment selection and test setups.  

The number of projects related to reduction of food losses, valorisation and upcycling has increased significantly over the past few years.  Many equipment suppliers have shifted their product portfolios toward novel food production processes, like new upcycled technologies as well. Since “plug & play” solutions are unrealistic, extensive testing on pilot-scale and production scale is crucial to ensure new products meet technological and economic specifications.

Frank Smalberg, Team leader Project management at Uticon Engineers
3.3 Virtues of upcycling more towards food

Upcycled products don’t just repurpose side streams, maximising food producers’ resources and profit, they can also have a positive environmental impact by lowering carbon footprints, and using land and/or water more efficiently. They can also have societal benefits: being healthier for consumers as they could contain more fibre and less sugar, or by getting farmers who produce raw materials a fairer price for their goods. The locality and circularity inherent in upcycled products that go through traceable “short chains”  are unique aspects that can be used to promote upcycling, appealing to consumers, businesses and regulators alike.

There are several examples of how these attributed benefits and impacts can be analysed and communicated. To make verifiable, credible claims about upcycled products, government stakeholders, certifying organisations and value chain partners need to work together to design frameworks for measuring the environmental and social impact of upcycled food and ingredients, aligning these with existing policies, guidelines and standards.  

All the business partners that collaborated on this paper underline the importance of being able to prove any additional attribute or claimed benefit of upcycled food and ingredients with verifiable data.  

“If you think you can do it alone, you are not thinking big enough”.

Klaas-Jan Zuidam, senior R&D manager at Unilever
3.4 Creating a valid business model

Investment and funding are vital for the success of the upcycled food movement. Private investors, venture capitalists, and major food corporations can provide the financial support necessary for research and development, and the scaling of production. 

Growing the market share of upcycled ingredients and food isn’t solely about ethical considerations. It’s also about creating a profitable ecosystem. As demand for upcycled food and ingredients increases, economies of scale come into play, reducing production costs and making upcycled products price-competitive. 

The potential to make money from upcycled ingredients and food is enormous. With the right financial incentives, we can expedite the shift toward a more sustainable food industry, meeting the aims of reducing food waste, lowering carbon footprints, and meeting the demands of environmentally conscious consumers while still maintaining a healthy bottom line.  

Tapping the know-how of investors and financial institutions to substantiate the value of upcycling by quantifying the economic, societal and environmental value of products would greatly help advance the industry, making it more sound from a business and marketing perspective. 

Investors looking for innovative, sustainable and societally relevant food technology startups to invest in can use this paper to inform themselves of the challenges and opportunities companies face when trying to develop upcycled foods and bring them to market.   

“Through the system of True Value, appreciating the positive- and negative effects of production, upcycling has a profitable revenue model. Upcycling has a positive impact on reducing waste and will therefore be able to be valorised.”

Alex Datema, Food & Agri Director at Rabobank
3.5 Certifying upcycled food and ingredients

The emergence of a private standard for upcycled food in the U.S. and Canada raises the question of whether such a benchmark is relevant for other regions (see Chapter 3) and how consumers in these markets would react to upcycled food labelling (see Chapter 4). The opinions of Upcycling Community partners about the potential value of certification vary widely, particularly as green claims are an increasingly regulated area (see Chapter 5).

Certifying upcycled food & ingredients

The considerations of the Upcycling Community partners:

On the one hand, Upcycling Community partners think that having certifications for upcycled food and ingredients can elevate the practice significantly, making upcycling more mainstream in Europe. This would not only help inform consumers about the value of upcycled foods but also simplify the communication of these benefits. Having a recognized method of certification would also enhance transparency, providing clear traceability to the upcycling process, which builds trust.

Moreover, it offers producers a competitive edge, distinguishing upcycled food and ingredients as environmentally responsible products. This could in turn encourage more companies to start upcycling, driving broader acceptance and more innovation that benefits the push toward a circular agrifood value chain.

However, there are a lot of moving parts to this:

There are also doubts as to how smoothly a new standard could be integrated in the saturated European market for private sustainability labels.

Moreover, any upcycling standard would also need to dovetail with government policies already in place or under development in Europe that regulate corporate claims about environmental or social benefits. Beyond the national level, upcyclers also need to fall in line with legislation at an EU and international level designed to protect consumers from greenwashing. For example, business looking to market food products as upcycled in the Netherlands would need to comply with both national and EU-wide efforts to regulate the introduction of such labels.

The shared visions of the Upcycling Community

Upcycling Community partners acknowledge the complications tied to setting a standard for certification. Having fixed parameters of what counts as “upcycled” could limit the recognition of the different types of direct or indirect benefits that such products can have, narrowing the potential appeal for consumers.

However, there are a lot of moving parts to this: Such a business would need to be preparing to meet the requirements of an upcoming policy from the Dutch Ministry of Agriculture, Nature and Food Quality on how to list the purported impacts of a product. They would also need to meet the requirements of a potential European-set ECO label for sustainable foods.

The Upcycling Community partners are interested in the potential value of certification, but at the same time note the importance of collecting knowledge and connecting with relevant stakeholders to study potential benefits and risks.

“At IFF, we believe that by establishing a verifiable standard for upcycled food & ingredients, B2B and B2C companies can demonstrate their commitment to sustainability, foster industry accountability, and build consumer trust and confidence in upcycled food. It removes the burden of educating consumers from individual companies and overall aligns efforts toward a circular economy.”

Eve Martinet Bareau, Innovation Program Director, RE-IMAGINE WASTE™ at IFF
CHAPTER 4 – Are consumers and society hungry for change?

There are plenty of passionate advocates breaking new ground in the field of upcycling. But it’s not just companies or regulators that will tip the scale, consumers and non-governmental stakeholders need to play a part as well.

4.1 Benefits of upcycled food from a consumer perspective

Promoting “upcycled” as an attribute and communicating benefits to consumers is a core part of generating demand for upcycled food and ingredients. Though this varies across regions and market segments, the concept of upcycled products is either completely new or not well-known for many consumers and B2C companies (see Chapter 3).

But as research from market insights group Innova shows, more and more consumers are paying attention to the sustainability of their food choices. They are also considering health more when choosing products.

These preferences align neatly with the benefits of buying and consuming upcycled food. However, these upsides aren’t immediately apparent to consumers. It is important to communicate these in a fact-based, concise manner. Upcycled products can have a positive environmental impact, leading to lower carbon footprints, and more efficient use of land and water. They can also be healthier, containing more fibre and less sugar, and generate societal benefits, for example by getting farmers who produce raw materials a fairer price for their goods. Another selling point is the inherent alignment with locality and circularity principles, which, combined with traceable “short chains”, can be marketed as unique aspects of upcycled food and ingredients.  

“At Lidl, we want all our food produced with care to reach consumers. With our “Waste-me-not” line, we make high-quality products from residual streams from our chain. By working together with suppliers, we save food and make upcycled products the new normal. Our customers love the taste and positive impact of those products!”

Quirine de Weerd, Senior Manager Corporate Affairs at LIDL

Based on a study of the Swedish Centre for Resource Recovery, University of Boras, the Upcycling Community partners highlight the following cues as potentially motivating or discouraging consumers to opt for upcycled food. Read more here > Upcycled food choice motives and their association with hesitancy towards consumption of this type of food: a Swedish study | Emerald Insight.

Communication at consumer level

The recommendations of the Upcycling Community partners:

Activating consumers, B2C companies and other stakeholders to fuel demand for upcycled food and ingredients requires an understanding of the current market, why upcycling appeals to certain people, and how to broaden that appeal. Hurdles like being hesitant about the safety of consuming food made from scraps – and being wary how it tastes – also need to be overcome. 

Recommendations of the Upcycling Community partners to move forward

Consumers should be educated that upcycled foods & food ingredients undergo same review, approval process, must aligns with same food/ingredients legislations that they are holding up to same quality standards as regular foods/food ingredients. Even the term ‘upcycled’ might be new, the concept has been here for a long time.

Another point is that more independent data and analysis are needed to safeguard claims around the listed cues for consumers to buy or reject upcycled food and ingredients.  

Finally, the last recommendation is that more research is needed to create the right insights on consumer motivations to purchase upcycled foods, and the possible trade-off between the presented potential benefits.

The shared visions of the Upcycling Community

Within the Upcycling Community, companies have different perspectives on how to communicate the benefits of upcycled food.

Some think that a establishing a recognised product category of upcycled food and ingredients will resonate best with the market, since the circular sourcing and processing of products made of side streams should be communicated as a food security and sustainability goal.

Other are convinced that benefits, like environmental impact scores and/or nutritional value, should be the key message for markets.

What connects community partners is to move forward together on recommendations to communicate any claims related to upcycled food and ingredients.

“Consumers should be educated that upcycled foods & food ingredients undergo same review, approval process, have to aligns with same food/ingredients legislations that they are holding up to same quality standards as regular foods and food ingredients. Also, even the term ‘upcycled’ might be rather new, the concept has been here for a long time.“

Bahar Yalcindag, former Side Streams Upcycling Platform Director at Business Incubation Group; Taste, Nutrition & Health, Symrise
4.2 How NGOs can upsell upcycled food

NGOs working in sustainable food production are aware of the environmental and societal impact of food loss and waste, with some focusing specifically on how to prevent waste as part of national or international sustainability programs. However, finding opportunities to repurpose unavoidable loss or waste is often not part of organisations’ agenda. By promoting upcycling as a way to tackle sustainability issues, NGOs can play a huge part in raising awareness of the process and its benefits at a societal and governmental level. NGOs that want to take on that role can use the insights given in this paper as a guide and connect with players in the upcycling ecosystem.

CHAPTER 5 – The regulatory framework from a European perspective

Although upcycling is getting something of a regulatory push from developments like the European Commission’s proposed targets to accelerate food waste reduction in the EU by 2030, and national government programmes to develop short supply chains to encourage companies to upcycle side streams, more needs to be done to set guidelines on upcycling.

In this paper, an overview is provided on the various laws and regulations that present both barriers and opportunities for companies looking to bring innovative upcycling technologies to market or process new side steams into food.  

For upcycled food, there are three main legislative frameworks that are most relevant:  

  • The Waste Directive: an initiative supervised by national authorities determining the procedures for changing the status of waste into food/feed-grade ingredients   
  • General Food Law: regulation supervised by national authorities (e.g. NVWA in The Netherlands) determining the generic standards for the production, processing, storage and distribution of food ingredients, and preventing unsafe side streams from entering the market  
  • Novel Food Regulation: supervised by the European Food Safety Authority; determines the acceptance of upcycled new ingredients for food   
5.1 Regulatory hurdles to bringing upcycled products to market

One of the major issues from a regulatory perspective is the unclear definitions around and classification of side streams as waste instead of a byproduct under the EU Waste Framework Directive [see scientific reflections chapter 6]. The regulation is very strict, which limits how companies can process side streams into food-grade products.

At a macro level, governmental organizations should promote circularity and include upcycling in policies to reduce food waste and environmental impact. At a micro level, upcycling should be part of environmental labeling, despite current LCA methodology gaps. In the short term, it can boost environmental scores, with a long-term goal of developing clear LCA methods for avoided emissions.

Manon Ledoux, Chief Product Officer at Green Spot Technologies

The regulatory landscape initially casts side streams as “waste,” a label deterring their appeal as potential food-grade ingredients for producers. Labelling hurdles also complicate consumer acceptance, highlighting the need for more apt terminology. Addressing this requires shifting the narrative of how side streams are portrayed in regulations.

Processing side streams to ensure safety and quality is essential, but upcycling leans heavily on innovation and new processes, indicating a need for flexible regulatory frameworks. Collaborations between food manufacturers, ingredient producers and side stream suppliers revealed complexities in aligning internal food-safety protocols.

Implementation also poses a problem, as authorities at regional levels like municipalities can cause misunderstanding of complicated EU-level regulations that may not be easy to interpret, or simply lack the knowledge of how to deal with the exemptions set out in the regulations.

Actors across the value chain also need to do more to work with governmental authorities to advance the classification of biomass streams that could be used for upcycling into food, as well as procedures to guarantee the safety, quality, environmental performance and healthiness of upcycled ingredients and food products.

5.2 A breakdown of key legislations

As upcycled foods and food ingredients deal with otherwise unutilised or discarded materials, novel food legislation is inherently a barrier for many upcycled products.

Novel food is defined by the European Commission as food that had not been consumed to a significant degree by humans in the EU before May 15, 1997, when the first regulation on novel food came into force. Novel food legislation is in place to ensure food safety and protect consumers. It should doubtless be a priority for food business operators. However, the process of getting a novel food candidate approved is cumbersome and time-consuming. Since many upcycled products -band especially upcycled ingredients -bare categorised as novel foods, the legislation unwittingly becomes an effective roadblock for many small and medium-sized enterprises seeking to valorise food side streams. 1

Having a more streamlined process for approving novel foods would be beneficial for getting more companies to try their hand at upcycling. It would be particularly helpful for smaller actors in the value chain who want to innovate, lowering entry barriers for them to enter the field.  

The Waste Framework Directive (WFD) also poses potential limitations to the widespread adoption of upcycling. One issue is that there is no centralized authority in place to handle the WFD like there is for the novel food approvals, resulting in a lack of coordination at a European level on what approvals are applicable for valorising waste streams as food ingredients. The company Peel Pioneers is well-known by the success story how they changed the status of ‘waste’ to ‘food grade side streams’ for the peels that are left over after juicing (more info). There are also many side streams that are not categorised as waste, but as “organic material”, “feed”, etc., like e.g. the brewers spent grain, and theoretically could be exposed to similar hazards and risk. These can be upcycled to food without any of the aforementioned regulatory roadblocks, as long as they meet existing safety and food quality standards. See for more information also the scientific reflections of Madhura Rao, Postdoctoral fellow at the Vrije Universiteit, Amsterdam.

This is where an experienced organization like the Netherlands Food and Consumer Product Safety Authority could come in and help create a regulatory backdrop conducive for upcycling. Commercial control bodies who audit compliance with food safety and quality standards (like FSC 2000 and GMP+) can also move the needle in terms of upcycling-friendly legislation.  

The proposed European Green Claims Directive is another majorly relevant piece of legislation. The direction, currently being reviewed by the European Council, aims to eliminate misleading environmental messaging across EU markets and address greenwashing concerns by setting detailed rules for how companies should market their environmental impacts and performance.  After the trilogue phase between the European Council, The European Commission and Parliament, will determine what actual measures that will be implemented by means of the implementation of a Green Claims Directive.

Key measures of the directive include ensuring consumers reliable, comparable and verifiable environmental information on products. It sets clear criteria on how companies should prove their environmental claims and labels, which must be checked by an independent, accredited verifier. There are also rules governing environmental labelling to ensure they are transparent and trustworthy. 

For upcycling, this is both an opportunity and a challenge. The aims of the Green Claims Directive are in line with the aims of the upcycling community – at their core, both want to build a system for regulating and responsibly promoting products making sustainability claims.

That suggests that regulators and upcycling innovators can work together on getting upcycled products into the hands of consumers and on store shelves, without comprising any safety, ethical or health standards.  

5.3 A supportive role of governmental organisations

Regulation will always come with challenges but offers great advantages too. If regulators incorporate upcycling into government plans to cultivate a circular economy and meet climate targets, that will provide a huge incentive for businesses to start upcycling.

In Europe, this would need to be done at both the European Union and national levels for maximum effectiveness. Having a clear mandate and incentives from authorities could ensure that the right side streams are used for food instead of being used in other end-markets. Setting targets for upcycled food in government-level procurement policies would provide significant incentives for the market

At the same time, the Upcycling Community partner acknowledge that there is collaborative work to be done to incorporate the right principles to assess the ‘changed’ environmental impact by replacing (a) virgin ingredient(s) for a(n) upcycled one(s), based on existing and future frameworks to calculate and communicate about the ‘green value’ of upcycled food and ingredients. In particular in relation to an optimal with the CSRD Directive, PEFCR Guidelines, EMAS and /or the potential launch of an ECO-Label for food.

Regulators can also assist in creating so-called experimental spaces. Companies need such spaces to test out new ideas without being constrained by prohibitive production costs and legislative limitations. Having this sort of freedom to experiment will promote innovation and encourage more businesses to adopt solutions for upcycling agrifood side streams in food and feed. 

“The Ministry of Agriculture, Nature and Food Quality is committed to the reduction of food waste. We are supportive of initiatives and concepts that contribute to this goal. I am pleased to see that the market and science are contributing to solutions for social issues like food waste. I am hopeful that in the near future, I will see more and more products in which side streams of the agrifood sector will be upcycled, because there is still a big impact to be made here.”

Jan-Kees Goet, Secretary-General Ministry of Agriculture, Nature and Food Quality

Regulators interested in making upcycling a policy objective should reach out to the companies and experts in the field to start discussing how to create the legal backdrop necessary to bring the market to maturity, including via linking existing policies and frameworks to the values of upcycled food and ingredients.

“From the Province of Gelderland, making the agrifood chain more sustainable is an important theme, with a circular food system being one of the focal points. We contribute to this at ‘the front end’ by encouraging companies that lead the way in this, for instance through subsidies and network development. At the same time, the Province can play a role in developing demand for upcycled food products and ingredients”.

José van Gerven, Project Manager at Agrofood Innovations Province of Gelderland, The Netherlands
The minds behind this report

At Foodvalley, we believe that the input of all actors in the system is needed to meet the challenges facing future generations: having access to healthy, affordable, and sustainably produced food. Instilling the optimal use of raw materials for food is part of this mission.

The amount of nutritious raw materials that gets lost from farm to fork are enormous. In Western countries, we have highly developed and technologically driven food chains. As long as raw materials for food continue to be highly processed because of application, shelf life, taste or other health and quality aspects, there will always be by-products that do not have a place in the final product. To this end, while it is important that we look as much as possible at how factory processes can be redesigned to prevent losses, we must also look at how losses can be reabsorbed more often and easily, and given a new purpose as a raw material or food product.

This is why Foodvalley formed the Upcycling Community, an ambitious and diverse group of partners working on impactful initiatives to valorise food production side streams and losses.

The seed for the initiative of the Position Paper was planted during a hybrid webinar held by Foodvalley on February 14, 2023 with various future Upcycling Community partners. (How to move consumer and market towards more upcycled food. The insights gathered were developed over follow-up sessions, resulting in a communal effort to share thoughts about the opportunities and barriers related to the market for upcycled food and ingredients, and ultimately, to this position paper.

This publication is all about the relatively new market of upcycled food and ingredients and its crucial role in the future of circular agrifood systems. In the paper, you will discover broadly shared visions and ambitions from about 50 parties, varying from Foodvalley’s Upcycling Community partners to academics, and other organisations

The goals of this publication

  • Unite Stakeholders: Align parties along the value chain with a clear and shared definition of “upcycled food.”
  • Drive Ambitions: Foster ambitions surrounding upcycled food and its market growth.
  • Plan for the Future: Outline the necessary steps to achieve these goals and drive progress forward.

Authors & Editors

The Foodvalley Upcycling Community partners have been involved in the creation of this position paper at different times and in different ways.

Editorial team

The editorial team has been responsible for compiling all the insights gathered from various working group sessions with community partners and formulating the visions on behalf of the upcycling community. This team consisted of:

  • Signe Causse  – IFF 
  • Bahar Yalcindag – Symrise 
  • Lazlo Hornyak – Bunge
  • Caroline Duivenvoorden – Foodvalley  
  • Fabiana Negrin – Freelance editor 
Working groups:

Several Upcycling Community partners were directly involved in discussing the visions of the themes reflected in the chapters of this Position Paper during the various working group sessions we organised in the first six months of the paper’s development. The following partners were involved:

  • Alistair Smith | Unilever
  • Allard Langenhuijsen |  NoPalm Ingredients
  • Bahar Yalcindag  | Symrise
  • Carlos Cabrera  | Greencovery
  • Carsten Petry | Circular Food Solutions (Bühler Group)
  • David Gebhardt  | Herbafood Ingredients
  • Derk van Manen | Duynie Group
  • Eve Martinet Bareau |  IFF
  • Filomena Rinaldi  | Symrise
  • Frank Meijer | IFF
  • Frank Smalberg  |  Uticon
  • Frédéric Mauny  | Waste me UP
  • Friedrich Witschi  | Circular Food Solutions (Bühler Group)
  • Huub Scheres | IFF
  • Julie Beragne | Green Spot Technologies
  • Klaas-Jan Zuidam  | Unilever
  • Laszlo Hornyak  |  Bunge
  • Laura Muñoz  | Greencovery
  • Lucas Camargo  | Gea Brewery systems
  • Manon Ledoux | Green Spot Technologies
  • Miguel Angel Cubero Marquez | Ingredalia
  • Monika Černiauskaitė  | UpCircld Kitchen
  • Nicole Timmerman  | Duynie Group
  • Noa Bastiaans  | H&F Group
  • Sebastiaan Hetterschijt |  Bakkersgrondstof
  • Signe Causse  | IFF

Contributors & Partners

Several experts, business leaders and policy and decision makers contributed to this paper:

  •           Alex Datema |  Rabobank
  •           Angie Crone | (former CEO) Upcycled Food Association
  •           Asger Smidt  Jensen |  Teknologisk Institut Denmark
  •           Belmin Djuheric |  Innova Market Insights
  •           Derya Kahveci Karıncaoğlu | Istanbul Technical University
  •           Erik Beugeling |  Dutch Ministry of Agriculture, Nature and Food Quality
  •           Francesca Goodman Smit | Fight Food Waste Australia
  •           Fred Beekmans  |  Wageningen University & Research
  •           Hanieh Moshtaghian  | RISE Research Institutes of Sweden
  •           Imke de Boer   |   Wageningen University & Research
  •           Jan Kees Goet  |  Dutch Ministry of Agriculture, Nature and Food Quality
  •           José van Gerven |  Provincie Gelderland
  •           Machiel Reinders |  Wageningen University & Research
  •           Madhura Rao  | Vrije Universiteit Amsterdam
  •           Marcel Lambregts |  Rabobank
  •           Mariel Nunley  | Upcycled Food Association
  •           Quirine de Weerd  | LIDL Nederland
  •           Toine Timmermans  |  Food Waste Free United

Please refer to the Appendix, for all utilised insights from publicly available publications referenced is this paper.

Has this paper provided you with valuable insights and do you support the transition to more upcycled residuals towards food products? Leave your logo in the contact form to reinforce the value of this Position Paper on behalf of your organisation.

Showcases of frontrunners

This paper is supported by the Foodvalley Upcycling Community

The Upcycling Community is an international and closed group of partners collaborating on the upcycling of food losses towards food and feed. The community setting creates a safe environment where organizations can share ideas, and get inspired by new developments and insights from the market and research. The Upcycling Community contains business partners who are ambitious about upcycling, come from various parts of the value chain, and vary from scale-up to SME and corporate organisation.

Several frontrunner partners from the Upcycling Community are proud to showcase their solutions and the benefits of turning (potentially) food-grade biomass into higher-value and often healthier products. Get inspired by their products, technologies, and services in this paper!

DUYNIE
Food certified production facility for upcycled ingredients

Since 1968, Duynie has created new value by upcycling residual streams, starting with feed and evolving to technical, pet food, and food ingredients over years. In 2024, they certified their Dutch plant to the latest food standards, enhancing their ability to serve the food industry with upcycled plant-based ingredients from fruits and vegetables, starch, fibre, and protein derived from potato and brewery co-products.

Learn more Food ingredients | Duynie Ingredients (duynie-ingredients.com)

ELAJO TECHNOLOGY SOLUTIONS
Upcycling by-products from plant-based dairy

Elajo Technology Solutions pioneers in side stream valorization with turn-key solutions at an industrial scale by transforming by-products from breweries, plant-based dairies, and plant-based foods into high-value, upcycled ingredients. Our innovative solutions create sustainable food concepts, reducing waste and enhancing nutrition. This enables circular food production on an industrial and economically profitable scale.

Learn more Elajo Technology Solutions | elajo EN

GREENCOVERY
Natural Parmesan extract

Greencovery’s Natural Parmesan extract is a taste enhancer made from the rinds of real Parmigiano Reggiano D.O.P. The extract is easily soluble and has a more intense taste than Parmigiano itself, so a little goes a long way. Perfect for enhancing cream cheese, pesto, bechamel, mayonnaise, bread in a cost-effective and sustainable way!

Picture (L-R): Rinds of Parmigiano cheese; Greencovery upcycled ingredients: parmesan extract, dairy protein and dairy fat; featuring in: Parmesan mayo, cheese sauce and cheesy pastries

Learn more Greencovery – Recover compounds from food sidestreams

GREEN SPOT TECHNOLOGIES
Ferment’Up cocoa-alternative

Green Spot Technologies develop and produce functional ingredients by leveraging upcycling of food side streams, and proprietary solid-state fermentation platform. Our fermentation will allow a natural improvement of organoleptic, nutritional and functional characteristics of the raw material into our Ferment’Up range. These fermented and upcycled ingredients, such as a cocoa-alternative solution, can be used to improve cost and sustainability of recipes.

Learn more Home – Green Spot Technologies (greenspot-tech.com)

IFF
fizzUP

The IFF Product Design™ team ingeniously created the iconic carbonated beverage concept, ‘fizzUP’, demonstrating how IFF’s upcycled botanical flavoring extracts and formulation expertise can transform waste streams into unique and appealing offerings for food and beverage manufacturers. 

The team combined cascara brew from discarded coffee cherries, surplus grapefruit juice, and taste enhancing IFF upcycled flavoring extracts and oils. This eco-conscious soft drink, with a citrusy and slightly spicy hop flavor, is eligible for Upcycled Food Association certification. 

Learn more iff | Showpad

INGREDALIA
Upcycling to improve people’s health

Ingredalia is a company that looks forward to improving people’s health using Circular Economy and FoodTech. We have created a platform for the development and industrialization of functional ingredients from by-products of the agri-food industry. Products derived from broccoli, among others that are on development, our Brasphenol  is rich in polyphenols, while our patented Sulforaphan-Smart has widely recognized immunostimulant activity among other antiaging and detox activities.

Learn more www.ingredalia.net

LOOPWHOLE
Zero-waste upcycled fruit puree and concentrates

Loopwhole loops no goods to mashed fruits. We use simple machinery to valorise organic waste streams into upcycled ingredients like fruit puree and concentrates. Our goal is to set up a zero-waste process where our own waste streams are upcycled to raw materials for feed and cosmetics.

Learn more http://www.loopwhole.nl/  

MAGIE CREATIONS
The PowerBagel: a successful circular transition in food

Circular innovator MaGie Creations collaborates with one of the largest Dutch foodservice caterers. Jointly they developed and introduced a PowerBagel made with brewers’ grain. It showcases beautifully how circular products can be both tasty, healthy and affordable all in one. 

Learn more magiecreations.com

MEATCO
A fully equipped shared facility

Meatco operates a pilot plant in Helmond (NL) where customers can bring their ideas into reality. The shared facility is fully equipped with grinders, reactors, decanters and separators and offers several types of evaporation and drying equipment like spray-dryers and drumdryers.

Besides enzymatic hydrolyzing, Meatco also offers other processing methods to upcycle and re-use any kind of side stream. 

Learn more www.meatco.com

MULTIPHASE DRYERS
Feeding the World Population of tomorrow in a circular economy

Multiphase Dryers develops a novel drying technology that allows affordable, decentral drying of by-products such as brewer’s spent grain using low temperatures, ensuring mild processing and allowing for the use of low-grade residual heat. Their dryers eliminate the need for a cold chain or decentral processing for by-products and the mild drying ensures preservation of vitamins and proteins.

Learn more Multiphase Dryers, the next generation dryers enabling circularity for nutrients and biobased resources – Versatile, residual heat powered industrial dryers

NOPALM INGREDIENTS
Yeast oils & fats from agri-food waste streams

To create our yeast oils & fats, we use agri-food by-products containing sugar, fatty acids, or alcohols. For example, potato peels. 
These by-products are fermented with a specific yeast. The result is a biomass containing yeast oils/fat which we then separate. Our oils/fats are an alternative (pure or as fraction) in food, cosmetics and home care products. Also, the residual biomass is brought back into the value chain.

Learn more NoPalm Ingredients (nopalm-ingredients.com)

REVYVE
Upcycled yeast proteins for outstanding food texture

Revyve is an innovative scale-up in the field of alternative yeast proteins. We are revyving world food habits and the food industry by producing high-performing ingredients that improve or create new textures while replacing egg, dairy and additives (e-numbers). 

Revyve is the answer to the food industry’s struggle to find animal-free, natural and sustainable ingredients that deliver the delicious food experiences consumers crave. 

We live and breathe food texture. Think food texture, think revyve.

Learn more https://revyve.bio/  

SYMRISE
Full stream valorization of chicken

Only 53% of chicken is used as such in food. By applying a combination of specific processes (e.g. boiling, hydrolysis, extraction and drying) to chicken side-streams (e.g. skin, carcass) it is possible to obtain added-value food ingredients. For example, chicken bones are rich in proteins, collagen and minerals. When upcycling them with adapted cooking technologies, culinary flavors are created; with controlled hydrolysis, we obtain collagen-based solutions, used in food supplements for joint health and skin care.

Learn more YouTube

UNILEVER
Did you know Marmite is an upcycled product?

As it says on the label, Marmite is made from upcycling spent brewer’s yeast from the beer making process. Yeast is found to be a great source of five important ‘B’ vitamins. Whilst traditionally had for breakfast, the nutritious, black, tasty, savoury spread is the perfect ingredient to add even more depth and flavour to any of your meals.

Learn more Marmite | Unilever

VAN KNEUS
Flavourful food innovations from residual fruits & vegetables

At Van Kneus we don’t have any high-end specific innovation or technology developed ‘we are just producers and creators of flavourful food innovations from residual flows of fruits and vegetables’ and the emphasis is on flavourful… and as we call it in dutch… It has to be “lekker”.

Learn more Home – Van Kneus

List of definitions
WORD(S)EXPLANATION
Food loss and waste Food loss refers to the decrease in edible food mass at the production, post-harvest and processing stages of the food chain. Food waste refers to the discard of edible foods, after processing and production.  
Source: New definition statement based on: Sustainability Pathways: Food loss and waste (fao.org) 
Virgin sources for raw materials for food production Virgin sources for raw materials for food production containing proteins, fibres, functional molecules and micro-nutrients are organic materials that are the result of extracting materials out of the natural ecosystem. 
Source: Foodvalley Upcycling Community definition statement, based on the principles of the circular economy best defined by Ellen MacArthur Foundation: Circular economy principle: Circulate products and materials (ellenmacarthurfoundation.org) 
Circular agrifood systems in a circular economy The circular economy is a system where materials never become waste and nature is regenerated. In relation to food, circular agrifood systems are based on regenerative and upcycling practices for food production and processing. The circular economy and circular agrifood systems, are an answer to maximize the utilisation of raw materials and with that tackle global challenges, like biodiversity loss, waste, and pollution, by decoupling economic activity from the consumption of finite resources. 
Source: Foodvalley Upcycling Community definition statement, based on a.o. the principles for circular economy as defined by e.g. Ellen MacArthur Foundation.
Upcycled food and upcycled ingredients The partners of the Upcycling Community propose defining upcycled foods and ingredients as those that “the use of (potentially) food grade1 materials, that otherwise would not have gone toward human consumption as a source and are procured and produced for applications in food using verifiable supply chains.” 
Source: Foodvalley Upcycling Community definition statement, based on publications of Upcycled Food Association and different scientific publications a.o. Aschemann-Witzel et. al 
Food Hierarchy model The food waste hierarchy posits that prevention, through minimization of food surplus and avoidable food waste, is the most attractive option. The second most attractive option involves the distribution of food surplus to groups affected by food poverty, followed by the option of converting food waste to animal feed. Although the proposed food waste hierarchy requires a fundamental re-think of the current practices and systems in place, it has the potential to deliver substantial environmental, social and economic benefits. 
Total use 100% use of a raw material, without shared that go waste (landfill and/ or burning) 
Chain of Custody Process by which inputs and outputs and associated information are transferred, monitored and controlled as they move through each step in the relevant supply chain. 
Source: ISO 22095:2020(en), Chain of custody — General terminology and models 
Specialty Ingredients Specialty food ingredients improve food and beverage product results by providing critical enhancements of texture, coloring, appearance, nutrition, shelf-life and affordability. The most common specialty food ingredients by volume are usually categorized as for example: Acidulants, Colors and dyes, Emulsifiers, including hydrocolloids, Flavors, including natural flavors, Preservatives, Sugar substitutes, Functional food ingredients and more.
Source: Defining Specialty Chemicals: Ingredients, Regulations, and More (tilleydistribution.com) 
Food Product Category EU regulations breaks food product categories down by intended use, composition, and characteristics. This classification system includes various categories and subcategories, which are used for labelling purposes and to establish maximum levels of certain substances, such as food additives, in products. 
The main food categories outlined in EU regulations include: Foods intended for particular nutritional uses (e.g., infant formula, meal replacements), Food supplements, Foods for medical purposes, Other foods (including conventional foods).
Conventional foods include the following: Fruits & vegetables, Grains & cereals , Meat & poultry, Fish & seafood, Dairy products, Eggs, Nuts & seeds, Fats & Oils, Beverages (excluding specialized beverages), Condiments & seasonings, Snack foods, Confectionery, Bakery products, Ready-to-eat meals & prepared foods 
Source here
Short food supply chain A short food supply chain, as defined by the EU, is a supply chain involving a limited number of economic operators, committed to cooperation, local economic development, and maintaining close geographical and social relations between food producers, processors and consumers. 

Source 1 here
Source 2 here
Appendix
Chapter 1 – A Call to Action: Why should we grow the market for upcycled food & ingredients

What’s Food Loss and Waste Got to Do with Climate Change? A Lot, Actually. | World Resources Institute (wri.org) 

THE 17 GOALS | Sustainable Development (un.org) 

Circular agrifood & biomass. Food & materials for a sustainable future (rvo.nl) 

Principles, drivers and opportunities of a circular bioeconomy | Nature Food 

New study: Changing animal feed reduces consumption of natural resources – Feed & Additive Magazine (feedandadditive.com) 

EU actions against food waste – European Commission (europa.eu) 

Chapter 2 – Toward a common definition of upcycled food & ingredient

Upcycled Food Association and Upcycled Food Foundation

Upcycled-Certified-Standard-V2-WFCF.pdf (wherefoodcomesfrom.com)

https://community.materialtrader.com/upcycling-recycling-and-downcycling-whats-the-difference/

The food hierarchy proposed by the Food and Agriculture Organization of… | Download Scientific Diagram (researchgate.net)

Upcycling i Danmark (johannebirn.dk)

Chapter 3 – Serving up more upcycled food

Food waste reduction targets – European Commission (europa.eu) 

Corporate sustainability reporting – European Commission (europa.eu) 

EU Ecolabel – Home (europa.eu) 

pub.rabobank.nl/Vision-for-agrifood-2040/04.html 

Chapter 4 – Are consumers and society hungry for change?

Upcycled food choice motives and their association with hesitancy towards consumption of this type of food: a Swedish study | Emerald Insight

Upcycled by-product use in agri-food systems from a consumer perspective: A review of what we know, and what is missing – ScienceDirect

https://www.researchgate.net/publication/366901245_Consumer_attitudes_to_upcycled_foods_in_US_and_China

Goodman-Smith, F.; Bhatt,S.; Moore, R.; Mirosa, M.; Ye, H.;Deutsch, J.; Suri, R. Retail Potential for Upcycled Foods: Evidence fromNew Zealand. Sustainability 2021, 13, 2624. Via: https://doi.org/10.3390/su13052624

Consumers’ purchase intention for upcycled foods: Insights from Turkey – ScienceDirect

Remanufactured Products in Closed‐Loop Supply Chains for Consumer Goods – James D. Abbey, Margaret G. Meloy, V. Daniel R. Guide, Selin Atalay, 2015 (sagepub.com)

Psychological aspects of the rejection of recycled water: Contamination, purification and disgust | Judgment and Decision Making | Cambridge Core

Sustainability | Free Full-Text | Consumption in the Circular Economy: A Literature Review (mdpi.com)

Remanufactured auto parts market in Japan: Historical review and factors affecting green purchasing behavior – ScienceDirect

(PDF) Comparing “Leaf-to-Root”, “Nose-to-Tail” and Other Efficient Food Utilization Options from a Consumer Perspective (researchgate.net)

(PDF) Upcycled foods: A nudge toward nutrition (researchgate.net)

Innova Market Insights’ Top Ten Trends for 2022: Health of the planet overtakes personal health priorities (foodingredientsfirst.com)

Chapter 5 – The regulatory framework from a European perspective

Waste Framework Directive – European Commission (europa.eu) 

Implementation of the Waste Framework Directive – European Commission (europa.eu) 

Novel Food – European Commission (europa.eu) 

A refreshing first: citrus peel as a raw material | European Circular Economy Stakeholder Platform (europa.eu) 

Green claims – European Commission (europa.eu) 

Sustainable economy: Parliament adopts new reporting rules for multinationals | News | European Parliament (europa.eu) 

European Platform on LCA | EPLCA (europa.eu) 

EMAS registration – Your Europe (europa.eu) 

EU Ecolabel Product Groups and Criteria (europa.eu) 

Upcycling i Danmark (johannebirn.dk)