Consumer behaviour is strongly driven by the products available to them. Products that are cheap, convenient, accessible and tasty are consistently popular amongst consumers. Unfortunately, these products are rarely synonymous with health. Eating environments offer a much larger range of unhealthy products simply due to their commercial appeal. Even when healthy products are available, consumers are less likely to purchase them. A vicious circle that results in high levels of obesity and malnutrition worldwide affecting all socio-economic positions.
To increase overall nutrition and health, change must come both in the products available and consumer behaviour. In addition to increasing overall availability of healthy products in food retail, canteens, producers can create new healthy products or reformulate existing products to make them more nutritious. Digital solutions linked to personalised nutrition is a young and growing field, ensuring that consumers can be in control when it comes to their nutritional choices.
Judith van der Horst – Graat
Innovation Lead
Food and Health
Find inspiration from others engaging in this development area and start concrete initiatves to tackle ecosystem roadblocks that individual organisations can not solve on their own. This community is here to support a mix of cross-sectoral organisations working on personalised nutrition solutions. Together, we aim to boost business in personalised nutrition.
Get in touch! Sabine Poelmann, Programme manager Personalised Nutrition
Starting in summer 2023. Find inspiration from others engaging in this development area and start concrete initiatives to tackle ecosystem roadblocks that individual organisations can not solve on their own.
Get in touch! Vera Hoynck van Papendrecht, Programme manager Healthier Food
As part of the Food Boost Challenge, participants created showcases of targeted healthy products and services that compete against unhealthy ones. The challenge strongly focused on creating concepts that stimulate fruit and vegetables consumption by Dutch adolescents by working with the target population. The five winning concepts have been adopted by the companies involved.
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The VIPS pilot (Vitality & Interaction via Personalisation Solutions) is a pilot driven by a multi-disciplinary coalition of selected Personalised Nutrition (PN) Partners to help better to understand the customer journey in a mass market setting.
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Read the definition, status and future opportunities of personalised nutrition, defined by 53 stakeholders.
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Three initiatives received a Booster Award in 2021. They each received: 30,000 euros development budget, 1 year of monitoring, visibility of the initiative and access to a large international food network. The award is intended to encourage these initiatives that support the reduction and prevention of obesity through the use of personalised nutrition tools.
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