Food & Health

Join us in accelerating the food transition for better health and well-being for all

Our mission is to make the healthy choice the easy choice, both now and in the future, ultimately leading to improved health, well-being and quality of life for all. Currently, as little as 20% of food available at points of sale can be considered as contributing to a healthy diet. Our aim is to change this paradigm by 2030, increasing the healthy food offering to 50%.

Current situation and challenges

Creating a healthier society requires a dual approach: transforming the food supply while simultaneously reshaping consumer behaviour. This involves expanding healthier options at all points of sale through innovation and reformulation, and inspiring consumers to prioritise healthy food choices.  

The current landscape presents a significant challenge. The lack of healthy food and, therefore, the difficulty of making better choices create a significant barrier to improving public health. Taste, price and convenience often take precedence over health, complicating efforts to foster healthier eating habits.