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Eating the Change 2.0

Thanks to joint efforts in recent years, millions of consumers – early adopters – are now eating more healthily and sustainably. Scaling the transition, guiding the majority towards this goal, requires different narratives, roles and initiatives. It starts with understanding societal movements, (targeted) consumer motivators and insights into consumer behaviour. In short, we need to throw a far better party than we have done so far; we need to step out of our green bubble. Foodvalley and external experts provide you with these insights, which you can translate into your plant protein, healthy, circular, and regenerative innovations.

Expect a mix of inspiration and actionable insights, with room for open dialogue and collaboration. We’ll close the day with networking drinks: a moment to connect, reflect, and spark new partnerships.

Join us on Wednesday 25 March, 13:30 – 18:00 for an exclusive Foodvalley Partner event in the Week of the Circular Economy.

This Foodvalley Event is for partners only. Partners will receive a personal invitation.

Programme 25 March 2026

More information about the programme will follow soon.

Speakers

More information about the speakers will follow soon.

Practical information

Date: 25 March 2026

Time: 13:00 – 18:00 hrs

Location: FrieslandCampina, Innovation Centre

Bronland 20 | 6708 WH Wageningen | the Netherlands

Why attend?

This event is your unique opportunity to:

  • Stay updated on the latest trends shaping the food transition
  • Connect with top experts, peers, and speakers in the field
  • Discover practical solutions in a plenary session and tailored breakout discussions during our meetings of The Protein Community, The Healthier Food Community, The Upcycling Community and The Regenerative Agriculture Community
Not a partner yet?

If you are not yet a Foodvalley partner but are eager to learn more about our ecosystem, this event is an excellent opportunity to get to know us better. To explore the possibility of attending this event, please contact Sabine Poelmann, sabine.poelmann@foodvalley.nl.