Vera Hoynck van Papendrecht
The Healthier Food Community is the much-needed move to join forces with key stakeholders and work towards making the healthy choice the easy choice for all. Collectively, we work on solutions to improve the accessibility of food that positively contributes to health – to support healthy consumption and set in motion a decrease in malnutrition.
Consumer behaviour is strongly driven by the products available to them. Products that are affordable, convenient, easily accessible and tasty are consistently popular amongst consumers. Unfortunately, the wide availability of unhealthy products fosters unhealthy behaviour. Resulting in high levels of malnutrition and obesity worldwide.
To boost healthy diets, change must come both in the products available and in consumers’ behaviour. Increasing the overall offer of healthy products and making them more attractive and affordable will make it more obvious to buy them. Efforts for progress face resistance, competition, and entrenched consumer habits. These challenges are embedded in our current food system and cannot be solved by individual parties.
Foodvalley NL’s Healthier Food Community brings together key players from across sectors to work on creating a healthier food environment. The community covers the whole spectrum of stakeholders necessary to tackle collective bottlenecks. Expect partners like start-ups, corporates, retailers, manufacturers, non-profit organisations, knowledge institutions, financial institutions, and investors. Allowing the community to develop and execute promising initiatives.
Together, community partners will:
Preparations for the community are in full swing. We are currently interviewing stakeholders to gain their insights on roadblocks and opportunities. The official launch of the Healthier Food Community is scheduled for Q4 2023.
Do you want to share your insights on the challenges and opportunities in making the healthy choice the easy choice, and/or are you interested in joining the Healthier Food Community, please contact Vera Hoynck van Papendrecht, Programme Manager Healthier Food.
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