Wageningen, 11 December 2025 – After a ten-year absence, the Foodvalley Award was reintroduced and today presented to MaGie Creations during the Foodvalley Partner Event. The Award recognises Foodvalley partners, large and small, from pioneering farmers and entrepreneurs to forward-thinking family businesses, who dare to lead with vision, courage, decisiveness and collaboration. It embodies Foodvalley’s practical approach to accelerating the transition of our food system.

Winner Foodvalley Award 2025: MaGie Creations

A meaningful return

The Foodvalley Award was introduced in 2005 and quickly grew into one of the most coveted recognitions for innovations shaping the future of our food. For more than a decade, the Award celebrated organisations that dared to lead with vision and introduced groundbreaking innovations.

In 2016, the Award was paused, but innovation continued. Today, on the eve of 2026, ten years after the last edition, the need for solutions that create a more resilient, healthier and fairer food system is greater than ever. Those solutions deserve a platform: encouragement, visibility and attention. The renewed Foodvalley Award helps innovators grow, expand their impact and scale up promising solutions.

Four finalists, one winner

From 12 nominated companies, Foodvalley’s Leadership Team selected four finalists, one from each Foodvalley Community: Innergy, Farm Dairy, MaGie Creations and S&dB. During the Partner Event, they pitched their innovation and vision to more than 250 attendees representing a broad cross-section of our ecosystem. The audience then cast their votes, based on five selection criteria: strategic vision, scaling potential, collaborative impact, demonstrated social and environmental results, and values-driven leadership. After counting the votes, MaGie Creations was chosen as the winner of the Foodvalley Award 2025.

A symbol of collective impact

The renewed Award is an artwork that represents the collective character of Foodvalley. The design was developed in collaboration with Dutch artist Jasper Udink ten Cate and symbolises the many parties that, each from their own strengths, contribute to systemic change in food.

“The reintroduction of this Award underscores that innovation only gains meaning when it truly lands in practice,” said Marjolein Brasz, CEO of Foodvalley. “This year’s winner demonstrates how collaboration, courage and perseverance can lead directly to scaling and contribute to a healthy and sustainable food system.”

About Foodvalley

Foodvalley is an independent non-profit organisation that works with more than 500 partners in the Netherlands and abroad on a future-proof, fair and sustainable food system. Within the communities focused on the innovation themes of protein transition, healthier eating and circular agrifood, initiatives are developed that highlight market barriers and actively help remove them. In these communities, farmers, producers, retailers, investors and policymakers collaborate on concrete solutions.

Watch the videos shown during the event:

• Retrospective video (2005–2016): <link to video>
• Making-of the new Foodvalley Award (artist Jasper Udink ten Cate, Creative Chef): <link to video>