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Open call: seeking healthier snack-lunch products for adolescents 

Are you part of a start-up, scale up or SME with healthier food solutions matching the appetite of scholars? Can your product(s) contribute to making snack-lunching healthier and are they suitable for retail? If so, read on!

JOGG and Foodvalley are looking for frontrunners wanting to collaborate in an initiative to find solutions to improve the dietary intake of scholars. This initiative is for innovative food producers with products that resonate with the tastes and lifestyles of today’s adolescents while ensuring healthy profit margins in retail.

The challenge: making snack-based lunches healthier

Young people are increasingly choosing snacks over a traditional lunch, often reaching for ready-to-eat baked goods and energy drinks that are high in sugar, fat, and salt and low in fibre. This initiative aims to find ways to make these snack-based lunches healthier. For this, we are looking for products that appeal to adolescents, can be part of a snack-lunch offer and that are healthier than the average “snack lunch”-items consumed by scholars.

Are you a food producer with nutritional snack-lunch products serving the tastes and needs of adolescents? Apply now to become part of this initiative!

Who can apply?

Entrepreneurial food producers striving to balance purpose with profit. With market-ready products, suitable for retail and with established distribution.

What products are suitable for this initiative?

Products that can be part of a snack-lunch offer, with improved nutritional composition compared to popular snack-lunch items. Appealing to adolescents and suiting retail business models, providing healthy margins.

Application procedure
  1. Submit your application before January 17th 2025, by email to vera.hoynckvanpapendrecht@foodvalley.nl detailing: 
  • Short introduction of your company and motivation for application. 
  • The product(s) you have on offer that suit this initiative, per product: 
    > The nutritional aspects (salt, sugar, saturated fat, and/or fibre) of the product that make them healthier than snack-lunch items commonly consumed by adolescents
    > Current point-of-sale 
  1. Review of applications and preselection of companies and products. 
  1. Invitation of qualified applicants to discuss potential participation. 
  1. Applicants will be notified by January 31st latest. 

Please note that selection by our panel does not guarantee participation in the pilot. Final selection is subject to approval by vendors/retailers.  

Interested but not sure whether to apply? 

For any questions, please reach out to Vera Hoynck van Papendrecht. We’re here to support you throughout the application process!