Foodvalley launches VIPS

Foodvalley’s VIPS trial (‘Vitality, Interaction, Personalisation, Stronger Together’) was yesterday successfully launched at the care facility Maeykehiem in Friesland, the Netherlands.

The VIPS pilot programme is a unique personalised nutrition trial driven by selected partners from Foodvalley’s Personalised Nutrition Community. The pilot will test a combination of personalised nutritional advice based on individual data. VIPS aims to support participants in living a healthy lifestyle and to test the market viability of personalised nutrition options.

During the trial’s launch yesterday, the ten participants – all staff members at Maeykeheim – had their measurements taken to provide insight into their baseline health. This included blood tests, dna, muscle strength and fitness tests and will be complemented by a social and behavioural questionnaire.

Nutrition and lifestyle are increasingly important topics. There is growing awareness and scientific knowledge that lifestyle modifications can help prevent diseases and support better overall health outcomes. However, to achieve lasting behavioural change around healthy lifestyles, people must have sufficient knowledge and feel empowered to make the right, healthy choices.

Personalised (nutritional) advice, based on individual data and knowledge about nutrition, health and behaviour, has the potential to positively influence people’s behaviour and health. The VIPS pilot programme has brought together innovative companies working on Personalised Nutrition in one consortium to demonstrate how personal advice works in a typical target group. In this coalition, Foodvalley works with about eight start-ups, WUR, TNO and the Frisian care organisation Maeykehiem. The VIPS pilot will aim to: