Skip to main content

Healthier pizza roll concept wins Food Boost Challenge Limburg


12 June 2023

Making healthy eating more attractive

The winner of the second Food Boost Challenge has been announced! Student team The Crusty Club won the Food Boost Challenge Limburg with their innovative healthier pizza roll concept last Friday. Organised by Foodvalley NL, HortiHeroes and The Hague University of Applied Sciences, the challenge is an initiative by and for young people to make healthier eating outside the home more attractive.

Strategy and Enthusiasm

During the finals at Vista College in Heerlen, eight finalists presented their idea to the public and the professional jury on how to entice young people to make healthier choices outside the home more often. Team The Crusty Club took home the cash prize of €5,000.

The professional jury praised The Crusty Club for their well-thought-out strategy and substantiation, enthusiasm and the taste and appearance of the healthier pizza roll. The jury also considered this idea immediately scalable. The audience award went to Team PowerBox with over 21% of the more than 1,000 votes, with its tasty, healthy solution for sporting youngsters.

People see the healthier pizza rolls as both healthy and tasty, and that combo is worth its weight in gold. If you feel like having a pizza roll outside, this product is instantly a healthier and tasty alternative.

Food Boost Challenge jury

Obesity continues to rise among Dutch young people aged between 18 and 25. Now a quarter of them are struggling with obesity, up from 21% in 2014.

Starting in February, the Food Boost Challenge Limburg encouraged young people from secondary schools, vocational schools, colleges and universities to develop creative and pragmatic solutions to positively influence young people’s eating behaviour. Out of 24 participating teams, eight teams reached the finals.

During the development of the ideas, partners from business, education and the social field assisted the young participating teams. The ultimate goal is to test one or more ideas among the target group through these partners.

DSM-Firmenich, GGD Zuid Limburg, Maastricht University, Vista College and Zuyd Hogeschool supported the Limburg edition.

The Food Boost Challenge Limburg was the second edition of this initiative. The first edition, held in 2021, focused on creating concepts that stimulate fruit and vegetables consumption among Dutch adolescents.

Interested in participating in or sponsoring your own Food Boost Challenge? Please contact Judith van der Horst.