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https://foodvalley.nl/en/wp-content/uploads/foodvalley/sites/3/2026/08/Ppt-format-2.png19201080Dutch-grown quinoa will be available in Jumbo supermarkets from August onwards. Behind the launch lies Plant Protein Forward, introduced in 2024 by Rabobank, Foodvalley and the Provincial Protein Network NL. By connecting market demand with local production, long-term collaboration and fair value distribution, Plant Protein Forward helps promising Dutch protein crops to move from pilot to practice.