The Co-fresh pilot case assembled a coalition that focuses on creating a competitive European value chain for fava beans that uses local sources and reduces carbon footprint. We expect to have the value chain quantified and an agreement on shared value/revenue distribution in place by October 2023.
Investment in new facilities is badly needed to accompany the accelerating protein transition in the longer term. However, short-term solutions are also needed. Luckily existing facilities can be retrofitted for various alternative, plant protein applications. A perfect opportunity for existing companies looking to venture into this rapidly growing market. Foodvalley NL offers the opportunity to quickly check whether your current production space, machine or line can be made suitable for the processing of raw materials, the production or packaging of plant-based products. This way, you help the protein transition and create new business opportunities.
As part of the Food Boost Challenge, participants created showcases of targeted healthy products and services that compete against unhealthy ones. The challenge strongly focused on creating concepts that stimulate fruit and vegetables consumption by Dutch adolescents by working with the target population. The five winning concepts have been adopted by the companies involved.
In 2022 the Bean Deal agreement for protein rich crops, in which 56 Dutch stakeholders, including regional and national governments, have committed to far-reaching objectives related to the uptake of protein rich crops for human consumption. The Bean Deal (also known as the Green Deal) is also a steppingstone for future initiatives (Co-fresh, Dutch Protein Farmers). This initiative continues into 2023 and beyond.
Like a Pro aims at mainstreaming alternative proteins, making them accessible, available, and acceptable to everyone and everywhere.
