Foodvalley's Living Labs are deliberately set up as real-life pilots in retail and foodservice environments, where retailers and producers of healthier products collaborate in a pre-competitive setting. The interventions draw on state-of-the-art behavioural science. The purpose of the Living Labs is to explore how healthier assortments perform as part of a broader system. Commercial, operational and behavioural insights are captured simultaneously.
Balanced products are meat, dairy or fish preparations that are enriched with plant based ingredients. Substantially reducing the animal content while benefitting taste, texture, nutritional value, CO2 footprint and price/affordability.
Accelerate your innovation with the SME Innovation Voucher
The journey to healthier food options can be challenging. To collectively tackle barriers to limited R&D access and a fixed (technological) mindset, we created a Practical Guide for Reformulation and Innovation.
