The VIPS pilot (Vitality & Interaction via Personalisation Solutions) is a pilot driven by a multi-disciplinary coalition of selected Personalised Nutrition (PN) Partners to help better to understand the customer journey in a mass market setting.
Three initiatives received a Booster Award in 2021. They each received: 30,000 euros development budget, 1 year of monitoring, visibility of the initiative and access to a large international food network. The award is intended to encourage these initiatives that support the reduction and prevention of obesity through the use of personalised nutrition tools.
Read the definition, status and future opportunities of personalised nutrition, defined by 53 stakeholders.
As part of the Food Boost Challenge, participants created showcases of targeted healthy products and services that compete against unhealthy ones. The challenge strongly focused on creating concepts that stimulate fruit and vegetables consumption by Dutch adolescents by working with the target population. The five winning concepts have been adopted by the companies involved.
