Why we have to make the healthy choice the easy choice
Consumer behaviour is strongly driven by the products available to them. Products that are cheap, convenient, accessible and tasty are consistently popular amongst consumers. Unfortunately, these products are rarely synonymous with health. Eating environments offer a much larger range of unhealthy products simply due to their commercial appeal. Even when healthy products are available, consumers are less likely to purchase them. A vicious circle that results in high levels of obesity and malnutrition worldwide affecting all socio-economic positions.
To increase overall nutrition and health, change must come both in the products available and consumer behaviour. In addition to increasing overall availability of healthy products in food retail, canteens, producers can create new healthy products or reformulate existing products to make them more nutritious. Digital solutions linked to personalised nutrition is a young and growing field, ensuring that consumers can be in control when it comes to their nutritional choices.